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Craft & Cluster

Heather Daenitz

Welcome to the Craft & Cluster Podcast, hosted by Heather Daenitz, the owner & photographer of Craft & Cluster, a photography and social media consulting company based in Santa Barbara Wine Country. On this podcast, we are going to dive into how to market your wine in the digital age. We’ll talk about easy social media marketing strategies as well as email list building, influencers, and website optimization.Tune in every Monday to learn actionable marketing strategies that will get you results, eliminate your overwhelm, and get you back to doing what you love!

Recent Episodes

What Social Media Platform Should Your Winery Be On?July 05, 2021 Episode artwork This Framework Makes Marketing Your Wine Easy w/ Christy KernJune 21, 2021 Episode artwork Incorporating Diversity & Inclusion Messaging into Your Marketing w/ Alisha SommerJune 14, 2021 Episode artwork How to Identify Your Target AudienceJune 07, 2021 Episode artwork Marketing Your Wine, Post-Pandemic w/ Chelsea BossMay 31, 2021 Episode artwork How to Plan A Month of ContentMay 03, 2021 Episode artwork Why going Viral is NOT a StrategyApril 26, 2021 Episode artwork Not Your Average Wine Influencers w/ Winery ReflectionsApril 19, 2021 Episode artwork Everything You Need to Know About Wine Branding w/ Offset PartnersApril 12, 2021 Episode artwork Measuring Your Success on InstagramApril 05, 2021 Episode artwork How to Communicate Sustainability w/ Beth Vukmanic Lopez of The Vineyard TeamMarch 29, 2021 Episode artwork What is Content Photography & Marketing? w/ Nathaniel CrawfordMarch 22, 2021 Episode artwork Why Company Culture Matters w/ Ian Consoli of Tablas Creek VineyardMarch 15, 2021 Episode artwork Connecting on Clubhouse w/ Renée SferazzaMarch 08, 2021 Episode artwork 3 Ways to Generate Content IdeasMarch 01, 2021 Episode artwork Does Your Email Marketing Suck? w/ Chelsea BossFebruary 22, 2021 Episode artwork Using the Power of Story to Sell Your Wine OnlineFebruary 15, 2021 Episode artwork How to be Legal on Social Media | A Discussion with Alcohol Beverage Attorney Brian SimasFebruary 08, 2021 Episode artwork It's my 2 Year Anniversary!February 01, 2021 Episode artwork Marketing Wine to Millennials & Gen Z w/ Simonne MitchelsonJanuary 25, 2021 Episode artwork What Wine Brands Should Post on InstagramJanuary 18, 2021 Episode artwork How to Serve Before You SellJanuary 11, 2021 Episode artwork 5 Things to STOP Doing on InstagramJanuary 04, 2021 Episode artwork Mapping Out Your Marketing Strategy & Content Calendar for the YearDecember 28, 2020 Episode artwork How to Get Started on InstagramDecember 21, 2020 Episode artwork